Produced for York University's Faculty of Health, this promotional video provides prospective students with an in-depth look at the School of Kinesiology and Health Science. The project highlights the program's extensive elective options, hands-on lab components, and community research opportunities while establishing a new, streamlined editing pipeline following a department-wide transition to Adobe Creative Cloud.
This high-impact promotional video serves as a comprehensive overview of York University's Kinesiology and Health Science program, demonstrating how the study of human movement translates into diverse clinical, research, and healthcare professions. The narrative artfully balances student testimonials about hands-on lab experiences and community initiatives like "Kin Kids" with insights into the program's tenure-track faculty. Built entirely from scratch during a major departmental migration from Final Cut Pro X to Adobe Creative Cloud, the project features a polished animated intro, standardized lower thirds, and clean title cards. The final deliverable successfully established a robust, reusable template framework that preserved the university's brand continuity while drastically reducing editing turnarounds for future media projects.
Process
How it got made.
Selected stills for the project, either a in-progress image or a reference.
To showcase the unique strengths of York University’s School of Kinesiology and Health Science, I helped produce a high-impact promotional video designed to connect with prospective students and clearly communicate the program's academic breadth. My role centered on executing the post-production workflow and designing a cohesive, professional visual identity for the piece. Focused on creating an engaging viewer experience, I built an entirely fresh motion graphics system from scratch. Inside After Effects and Premiere Pro, I crafted a polished animated intro sequence, clean title cards, and standardized lower thirds that elegantly presented the program's diverse specialization areas, from biomechanics and neuroscience to nutrition and fitness.
The production of this video coincided with a major operational turning point for our team at Learning Technology Services, as the department was actively transitioning its entire core editing infrastructure away from Final Cut Pro X. Navigating a software migration of that scale meant completely rebuilding our post-production pipeline without losing momentum on active deliverables. My responsibility was to take our existing library of Apple Motion templates and translate them into scalable, reusable assets for the Adobe ecosystem.
By treating this Kinesiology video as a live testing ground, I was able to put the new workflow to the test. The project allowed us to deliver an engaging, polished piece of media for the Faculty of Health while simultaneously proving that the new Adobe-based asset framework functioned flawlessly, ultimately validating the migration and establishing an optimized blueprint that drastically cut down editing turnarounds for the department's future projects.
