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The Big Bake — broadcast bumper end frame
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MOTION · VIDEO · 2022—2023

The Big Bake

Client
Food Network
Year
2022—2023
Role
Lead motion designer
Discipline
Broadcast animation reel — S1 & S2
The brief

Two seasons of broadcast graphics, lower-thirds, transitions and end-cards for a competition baking show.

Snapshot

Two seasons of broadcast graphics — bumpers, lower-thirds, episode end-cards, scoreboards.

Output
Films, frames, broadcast variants
Tools
After Effects · C4D · CSV pipeline
Duration
2 seasons
Status
Shipped

Process

How it got made.

Selected stills from the working files — block-outs, style frames and tests that informed the final piece.

Style frames
fig. 01 — Style framesThree directions
Title sequence build
fig. 02 — Title sequence buildC4D + AE comp
Asset pipeline
fig. 03 — Asset pipelineTemplated AE rigs
Notes on the build

Broadcast work lives or dies by templating. Two seasons meant roughly 280 unique title cards, scoreboards and bumpers — none of which I'd hand-key without a rig.

The pipeline ended up being four After Effects master comps, parameterised through an expression sheet. The producer fills in a CSV; the comp re-renders. We cut the per-card production time from forty minutes to about six.

The visual language stayed warm and tactile — buttery yellows, soft chrome — to match the show's tone. Restraint was the design choice. The animation vocabulary is small on purpose, so the cast stays the loudest thing on screen.

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